Parent and Tot Skate with $5 Skate Helper Rental

Marketing Ideas for Ice Skating Rinks

Ice skating rinks are competing with other entertainment venues when not being used for figure skating, hockey games or practices. Below are some ideas on how ice rinks can market themselves and generate additional revenue.

  1. Having Skate Helpers on hand to rent out to school groups or parents with kids is a great way to make additional revenue. Use the recessed panel on the front of the Skate Helper and put a logo sticker there.
  2. Offer a Skating Card – after 5 visits get your 6 th visit free.
  3. Offer skaters different experiences with “THEME” nights. Rinks can use music, decorations, food, lights to create events that customers want to go to. Bring in other local businesses to highlight their services.
    • Xmas Holiday Theme – with music, lights and decorations
    • Teen Only Skate Nights – bring in local restaurant fare
    • Date Night
    • Valentines’ Day
    • St. Patricks’ Day
    • Easter
    • Summer Fun on the Ice
    • Halloween

The ice rink industry is an 871 million dollar business in the US. It has experienced strong growth over the past few years. Demand has increased because of growing disposable income and rising health awareness.

Girl skating with the skate helper skating aid

The Chicago Blackhawks Fifth Third Arena Fest features new Skate Helpers

The Chicago Blackhawks know how to treat their fans. They spend a lot of time in the community connecting with them. The Chicago Blackhawks also purchased a number for Skate Helpers for fans to use who don’t know how to skate.

Upcoming events include The Chicago Blackhawks and Fifth Third Bank inviting fans and community members to “Fifth Third Arena Fest,” which is a celebration of the new partnership with the team’s official practice facility and community rink. The event will be
held on Monday, May 6 from 3-6pm. This family fun event will include skating, games and giveaways.

In June, the Blackhawks will host HockeyFest – Game On! , the world’s largest street hockey tournament, on the United Center campus parking lots from June 22-23, 2019. With more than 30 divisions ranging across age, gender and skill level, hockey players
of all ages, including adults, are invited to participate.

The 12th annual Blackhawks Convention, presented by Magellan Corporation, will be held from July 26-28, 2019, at the Hilton Chicago (720 S. Michigan Ave, Chicago). The event, which has sold out every year, will feature both current Blackhawks players
and alumni throughout the weekend and include numerous autograph and photo sessions, Q&A panels, exhibits, interactive games and much more. Blackhawks players, coaches, executives and alumni are expected to attend.